2026 State of Mobile is Live!
AI Insights · Timothy · April 2024
Top 5 Shopping Apps on Android in Ghana - Q1 2024
In Q1 2024, the top shopping apps in Ghana on the Android platform showed varied performance in terms of downloads and active users. Discover the trends for JUMIA Online Shopping, Alibaba.com, Jiji Ghana, KiKUU, and SHEIN.
Throughout the first quarter of 2024, the top shopping apps in Ghana on the Android platform exhibited diverse trends in downloads and active user metrics. Below is a detailed performance analysis of the top five shopping applications.
JUMIA Online Shopping saw its weekly downloads fluctuate, starting with around 14K in early January and dipping to approximately 9K at the end of the month. However, it rebounded, peaking at about 12.7K by the end of March. The app's weekly active users showed a gradual decline from around 226K in the first week of January to approximately 188K by the end of March.
Alibaba.com - B2B marketplace experienced a steady download rate, starting with about 12.8K in the first week of January, peaking at 13.4K at the end of the month, and maintaining an average of around 12K downloads per week through March. Weekly active users for Alibaba.com showed a slight decrease overall, starting at around 418K and ending the quarter at approximately 377K.
Jiji Ghana: Buy & Sell Online demonstrated a consistent increase in weekly downloads, beginning at around 4.2K in January and reaching approximately 6.4K by the end of March. Weekly active users, however, saw a downward trend from around 128K in early January to about 95K by the end of the quarter.
KiKUU: Online Shopping Mall had a mixed performance in terms of weekly downloads, starting at around 2.7K in the first week of January, peaking at about 3.1K in late January, and then declining to approximately 1.7K by the end of March. Active users also showed a decline from around 49K in early January to approximately 40K by the end of the quarter.
SHEIN-Shopping Online saw a varied trend in weekly downloads, starting at around 2K in the first week of January, peaking at approximately 3.3K in late February, and ending the quarter at about 2.3K. The app's weekly active users rose from around 21K in early January to approximately 26K by the end of February, before stabilizing at around 23K in March.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
