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In Q1 2024, the top shopping apps on the Android platform in Russia exhibited diverse trends in weekly downloads and active users. Here’s a closer look at the performance of these leading apps:
Wildberries saw significant fluctuations in weekly downloads, starting strong with over 440K in the first week of January and peaking at nearly 494K in early March. The app maintained an impressive weekly active user base, consistently around 32M, with a slight increase to 33.5M by the end of the quarter.
OZON: товары, одежда, билеты maintained a stable download rate, ranging from approximately 215K to 259K downloads per week. The active user trend was similarly stable, hovering around 21M to 22M throughout the quarter.
Пятёрочка: доставка продуктов experienced a consistent download rate, averaging around 158K to 191K weekly downloads. Active users showed a gradual increase, starting at 5.3M and reaching around 5.8M by the end of March.
Мегамаркет: интернет магазин demonstrated steady growth in weekly downloads, starting at 145K and peaking at 196K in early March. The app’s active users also increased, from 1.3M in early January to approximately 1.6M by the end of the quarter.
Джум had a varied download performance, with numbers ranging from 111K to 185K weekly downloads. Active users showed a positive trend, growing from 1M to nearly 1.4M during the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.