The first quarter of 2024 saw notable trends in the performance of the top shopping apps on the Android platform in Sweden. Below, we dive into the data for the top 5 shopping apps: Temu: Shop Like a Billionaire, Lidl Plus, SHEIN-Shopping Online, Zalando – online fashion store, and Willys.

Temu: Shop Like a Billionaire saw a fluctuating trend in weekly downloads, peaking at around 24.3K in mid-January and experiencing a low of approximately 11K in mid-February. The app's weekly active users consistently increased throughout the quarter, starting at 122K in the first week of January and reaching 166K by the end of March.

Lidl Plus experienced a significant spike in downloads in the second week of March, reaching 10.8K, up from a low of 3.7K at the start of January. Active user numbers for Lidl Plus remained relatively stable, hovering around 80K to 92K throughout the quarter.

SHEIN-Shopping Online showed a varied download pattern with a peak of 6.5K at the end of January and a dip to around 4.1K in mid-March. The app’s active user base demonstrated a steady increase, from 146K in the first week of January to 212K by the end of March.

Zalando – online fashion store had a more stable download trend, with numbers ranging from 1.9K to 3.2K. Active users for Zalando saw a slight decline from 81.8K in the first week of January to around 69.3K by the end of March.

Finally, Willys maintained a steady download rate, with weekly numbers fluctuating between 2.1K and 3.3K. The active user count for Willys remained relatively stable throughout the quarter, averaging around 12.7K to 13.8K.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2024

Android

Downloads

Quarter Summary