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AI Insights · Timothy · April 2024
Q1 2024 Snapshot: Top Books Apps on iOS in Brazil
A glance at the first quarter of 2024 reveals the performance of leading Books category apps on the iOS platform in Brazil. Sensor Tower provides an overview of downloads and user engagement for these popular reading and literature applications.
In the first quarter of 2024, the Books category on iOS in Brazil has seen varied performances across top applications according to data from Sensor Tower. Here's a rundown of how five prominent apps fared during this period.
Amazon Kindle, a long-standing favorite, experienced a downward trend in downloads starting at 35K in the first week of January and ending at 18K by the end of March. Weekly active users also decreased from 237K to 208K over the quarter.
Wattpad - Read & Write Stories had a steady revenue stream, peaking at 3.5K USD in early February, with a slight fall to 2.5K USD by the close of March. Downloads saw a decline from 16K to 11K, while weekly active users dipped from 325K to 294K throughout the quarter.
The local app Bíblia Sagrada Mobidic showed fluctuations in revenue, reaching a high of 340 USD in mid-March. Downloads varied, with a high of 13K in early January, then a dip, followed by a rise in mid-February, and settling back down to 11K by March end. Active users peaked at 46K in the latter half of February and March.
Skeelo: Livros e Audiobooks had a revenue that generally hovered around 1K USD, with a peak at 1.3K USD in early March. Downloads showed an inconsistent pattern, with a notable spike to 10K in late January, a dip in mid-February, and a resurgence to 8.4K in early March. Weekly active users started at 28K in January, dipped to 24K in late February, and rose back to 33K in mid-March before dropping slightly to 27K.
Bible Offline-KJV Holy Bible revenue saw a general increase over the quarter, from 76 USD in the first week of January to 138 USD by the end of March. Downloads spiked to 10K at the end of January, followed by a decrease, and then a more stable pattern around 2.5K towards the end of the quarter. Weekly active users showed an upward trend in late January, reaching 64K, before settling to around 46K by the quarter's end.
For more detailed insights and data on the performance of these and other mobile applications, Sensor Tower's platform offers comprehensive analytics and reporting tools.
