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In the first quarter of 2024, the US mobile gaming market witnessed notable trends among the top Bingo games. Data from Sensor Tower provides a clear view of how these games performed on the unified platform.
Bingo Blitz™ - BINGO Games remained a strong contender, with revenue peaking at around $3.8M in early March before settling to about $3.2M by the quarter's end. Downloads started at approximately 96K in January, saw a high of 109K, and trended down to nearly 69K in the last week. The weekly active users showed a slight decline from 366K to 343K over the quarter.
Bingo Bash: Live Bingo Games also demonstrated a consistent performance with revenues hovering between $500K and $575K. Downloads dipped from 16K to around 18K, and active users showed a marginal decrease from 126K to 121K.
For Bingo Frenzy®-Live Bingo Games, revenues rose from approximately $287K to $370K by March 25th. Downloads were relatively stable, starting at around 18K and ending the quarter with nearly 19K. Weekly active users saw a slight increase from 113K to 117K.
The Price Is Right: Bingo! observed a revenue increase from $263K to $332K. Downloads showed significant variability, with a peak at 33K in late March. Active users grew from 113K to 140K, indicating a healthy engagement rate.
Bingo Pop: Play Online Games had a more modest performance with revenues ranging from $137K to $158K. Downloads had a low of 2.3K, peaked at 6.3K, and ended the quarter at 4.1K. The weekly active users started at 6.1K, decreased to a low of 4K, and slightly recovered to 5.5K.
These trends provide a snapshot of the Bingo games' market performance in the US. For more insights, Sensor Tower's comprehensive data platform offers deeper analysis into the mobile gaming landscape.