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In the first quarter of 2024, the top 5 communication apps in Ukraine showcased varied performance metrics across downloads, revenue, and active users. Here's a detailed look at how these apps fared.
Telegram saw significant fluctuations in its weekly revenue, peaking at around $220K in early March. Weekly downloads were relatively stable, with a high of 220K in the first week of January and a slight increase towards the end of March with 165K downloads. Active users remained consistently above 11M, showing a slight decline from 12.1M to 11.9M over the quarter.
WhatsApp Messenger maintained steady download numbers, starting at 73K in early January and peaking at 143K in mid-February. Active users remained stable, fluctuating between 1.4M and 1.5M throughout the quarter.
Rakuten Viber Messenger experienced stable weekly revenue, hovering around $13K. Downloads showed a slight uptrend, peaking at 83K towards the end of March. Active users started at 9.2M and saw a decrease to 9M by the end of the quarter.
My Kyivstar: mobile services had a notable performance in downloads, reaching a high of 112K in the first week of January and maintaining a steady rate around 60K towards the end of March. Active users saw an upward trend, starting at 1M and climbing to 1.2M by the end of the quarter.
Getcontact showed a consistent weekly revenue, peaking at around $43K in mid-January. Downloads remained fairly stable, with a slight increase towards the end of March, reaching 55K. Active users fluctuated around 1.3M, with a peak of 1.4M in early March.
These insights are based on data from Sensor Tower, providing a comprehensive overview of the app market performance. For more in-depth analysis, visit Sensor Tower.