Top 5 Insurance Apps on Unified Platform in Spain - Q1 2024

In the first quarter of 2024, the top five insurance apps in Spain demonstrated varying performance trends across downloads and active users. Here’s a closer look at how each app fared:

MAPFRE Seguros saw a steady stream of weekly downloads, peaking at around 19.2K in the last week of January. This app maintained a relatively stable download rate throughout the quarter, with a slight dip towards the end of March, reaching approximately 14.2K. Active users for the app started at 124.8K in early January and peaked at 140.6K by the end of February, before settling at 133.5K in the last week of March.

Ahora Tu! Salud y Bienestar experienced a strong start with weekly downloads around 21K in early January. However, the numbers gradually declined to 7.9K by the end of March. Despite this, the app maintained a solid base of active users, peaking at 80.6K in the second week of January before gradually decreasing to 68.4K by the end of the quarter.

MutuaMás-Muévete, ahorra y más had a more fluctuating download trend. Starting at 10.7K downloads in the first week of January, it peaked at 11.8K by the end of the month and fluctuated around 8.6K to 11.5K for the rest of the quarter. Active users showed a similar pattern, starting at 35.1K and peaking at 36.8K in early March, before ending the quarter at 32.4K.

Mi Sanitas had a notable peak in weekly downloads at the start of January with 17.4K, but this number declined to 5.7K by the end of March. Active users followed a decreasing trend from 54.4K at the beginning of the quarter to 42.8K by the end of March.

Línea Directa experienced a moderate download rate, starting at 6.1K in the first week of January and peaking at 6.9K in early March. The app’s active users began at 13.9K and saw a slight increase to 14.8K in the first week of March, before dropping to 12K by the end of the quarter.

These insights into the performance of the top insurance apps in Spain for Q1 2024 provide a snapshot of user engagement and app adoption trends. More detailed data and insights can be found on Sensor Tower.