The first quarter of 2024 saw notable performances from the top five insurance applications on a unified platform in Italy. Here’s a breakdown of their weekly downloads and active user trends.

UnipolSai Assicurazioni showcased a consistent download rate, fluctuating between approximately 8.5K and 11.5K. The peak was observed in the week of March 18, with downloads reaching around 11.6K. Weekly active users also displayed a steady pattern, ranging from about 14.4K to 17.2K, peaking in mid-March.

MyGenerali observed a notable peak in downloads during the week of February 26, hitting approximately 12K. The app maintained a consistent download rate, averaging around 7K to 10K throughout the quarter. Active users saw an increase, with a significant rise to about 20K at the end of February, before stabilizing around 16K to 19K in March.

Prima Assicurazioni experienced a relatively stable download rate, averaging between 6.5K and 8.5K. Weekly active users fluctuated slightly but remained strong, ranging from around 20K to 23.6K, with a peak observed in mid-January.

Intesa Sanpaolo Assicurazioni had a consistent download rate, with numbers mostly between 6.4K and 9.5K. The highest download count was seen in the week of March 18. Active users demonstrated a robust presence, varying from about 27K to 31.7K, peaking in mid-March.

BeRebel - Assicurazione Auto showed a download pattern ranging from approximately 3.6K to 6K, with the highest downloads occurring in mid-February. Active user data was not available for this period.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2024

Downloads

Quarter Summary