Top 5 Insurance Apps in South Africa: Q1 2024 Performance

In Q1 2024, the top 5 insurance apps in South Africa showed varied performance metrics across downloads, revenue, and active users. Here's an overview of their performance based on data from Sensor Tower.

Discovery experienced a decline in weekly downloads, starting from around 10.4K in early January and dropping to approximately 5.9K by the end of March. Despite the decrease in downloads, the app maintained a relatively stable number of weekly active users, fluctuating between 78K and 69K throughout the quarter.

Clientèle saw a consistent performance in weekly downloads, peaking at 6.3K in late February. Weekly active users showed a steady increase, starting at about 101K in early January and reaching approximately 110K by the end of March.

OUTsurance exhibited moderate performance in weekly downloads, with figures ranging from 2.8K to 3.6K throughout the quarter. Weekly active users remained fairly consistent, hovering around 6.1K to 6.9K.

Santam Switch had fluctuating weekly downloads, starting at 3.3K in early January, peaking at 3.4K in late February, and dropping to 2.1K by the end of March. No data was provided for weekly active users.

Discovery-Insure showed an increasing trend in weekly downloads, starting from 1K in early January and reaching up to 2.5K in late February. However, the app saw a slight decline towards the end of the quarter, finishing at around 1.5K downloads per week.

For more detailed insights and analysis, visit Sensor Tower.