Top 5 Navigation and Maps Apps in Mexico: Q1 2024 Performance

In Q1 2024, the top 5 navigation and maps applications in Mexico displayed varying performance trends across weekly downloads, revenue, and active users. Here’s a closer look at their metrics:

Google Maps saw consistent weekly downloads, peaking at around 125K in mid-February. The app maintained a strong user base with weekly active users fluctuating between 4.2M and 4.4M throughout the quarter. Despite high engagement, the app did not generate any revenue during this period.

Waze Navigation & Live Traffic experienced a decline in weekly downloads from 62.9K at the start of January to 64K by the end of March. Active users showed a peak of 1.08M in mid-January, followed by fluctuations and a slight drop to 992K by the end of the quarter. Similar to Google Maps, Waze did not record any revenue during this time.

Radar GO-X: HUD, GPS, Maps exhibited notable volatility in weekly downloads, starting at 50K in early January, dropping significantly in February, and then rebounding to 31.7K by the end of March. Weekly revenue for Radar GO-X remained relatively stable, ranging between $78 and $92. Active users decreased from 38K at the beginning of January to around 28K by the end of March.

Google Earth maintained steady weekly downloads, peaking at 26K in mid-February. Active users showed minor fluctuations, with numbers hovering around 200K throughout the quarter. Like other Google apps, Google Earth did not generate revenue during this period.

MapXplorer: Navigation, Radar demonstrated significant growth in weekly downloads, rising from 1.3K in early January to 39K by mid-March. Weekly revenue also showed an upward trend, peaking at $110 in mid-February. Active users increased steadily from 4K in early January to over 50K by the end of March.

These insights, sourced from Sensor Tower, highlight the diverse performance trends of leading navigation and maps apps in Mexico. For more detailed analytics and insights, visit Sensor Tower.