Top 5 Shopping Apps Performance in Colombia Q1 2024

In the first quarter of 2024, Colombia's top shopping apps have demonstrated significant activity, with notable trends in weekly downloads and active users. Here’s a detailed look at the performance of these apps based on Sensor Tower data.

Temu: Shop Like a Billionaire experienced a remarkable surge in weekly downloads towards the end of the quarter, peaking at around 586K in the last week of March. The app saw consistent weekly downloads ranging from 8.8K to 17K throughout January and February, before skyrocketing in March. Active users followed a similar upward trend, growing from approximately 133K at the beginning of January to an impressive 700K by the end of March.

Shopee CO: Compra En Línea maintained a strong presence with weekly downloads starting at 116K in early January and stabilizing around 73K by the end of March. Despite a gradual decline in downloads over the quarter, the app sustained a high number of active users, averaging around 2M weekly.

Mercado Libre: Compras Online showed steady download numbers, beginning the quarter with 62K and peaking at 98K in mid-February. The app's active users remained relatively stable, fluctuating between 2.4M and 2.6M throughout the quarter.

AliExpress Shopping App had consistent weekly downloads, starting at 94K in January and remaining around 79K by the end of March. Active users for AliExpress also exhibited stability, averaging approximately 1.2M weekly, with a slight increase towards the end of the quarter.

SHEIN - Shopping Online saw a varied performance in weekly downloads, peaking at 83K in the last week of March. Active user numbers were stable, averaging around 1.2M throughout Q1, with minor fluctuations.

These insights reflect the dynamic nature of the shopping app market in Colombia. For more detailed analytics and insights, visit Sensor Tower.