2026 State of Mobile is Live!

Throughout the first quarter of 2024, the social networking landscape in Croatia saw notable trends across the top five apps: Threads, ten ten - close friends only, WhatsApp Messenger, Facebook, and Telegram Messenger. Here's a closer look at their performance:
Threads experienced a fluctuating trend in weekly downloads, starting at 16.6K in the first week of January and ending at around 10.3K by the last week of March. Active users for the app showed a consistent upward trajectory, beginning at 46.9K and rising steadily to approximately 87.6K by the end of the quarter.
For ten ten - close friends only, downloads surged significantly, particularly in March. Starting with just 252 downloads in mid-February, the app peaked at 8.9K in the first week of March before gradually tapering to 5.7K by the end of the month. Active users followed a similar trend, with numbers growing from a modest 205 in mid-February to an impressive 11.5K by the end of March.
WhatsApp Messenger maintained a stable performance throughout the quarter. Weekly downloads hovered around 6K to 8K, while revenue remained relatively constant at approximately $24 to $32 weekly. Active users for WhatsApp were notably high, consistently around the 2M mark, peaking slightly at 2.01M in the last week of March.
Facebook saw a significant spike in downloads at the end of February, reaching 18.2K, before settling back to around 6K by the end of March. Weekly revenue showed some variation, peaking at $1.5K in the second week of January before stabilizing around $600 to $1K. Active users remained robust, starting at 2.26M and seeing a peak of 2.44M at the end of February.
Lastly, Telegram Messenger displayed a steady performance in downloads, ranging from 4.3K to 5.6K weekly. Revenue for Telegram showed some fluctuations, with a peak at $1.2K in mid-February and averaging around $600 to $1K for most weeks. Active user numbers were consistent, starting at 167K and reaching approximately 175K by the end of March.
These insights are based on data from Sensor Tower, providing a glimpse into the dynamic social networking app market in Croatia. For more detailed analytics and trends, visit Sensor Tower.