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AI Insights · Timothy · April 2024
Top 5 Wellness Apps in Brazil: Q1 2024 Performance
Explore the performance of the top five wellness apps in Brazil during the first quarter of 2024, with insights on downloads, revenue, and active users from Sensor Tower.
In the first quarter of 2024, the top five wellness apps in Brazil showcased diverse performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at their metrics:
Me+ Daily Routine Planner saw significant fluctuations in its weekly revenue, peaking at around $34K in mid-February before declining to approximately $7.4K by the end of March. Weekly downloads began strong with over 161K in early January but gradually decreased to around 38.5K by the end of the quarter. Active users followed a similar trend, starting at 173K and ending at 121K.
Super Slime Simulator: DIY Art experienced stable weekly revenue, ranging from $143 to $333. Downloads showed a slight downward trend, beginning at 126K in early January and decreasing to 71K by late March. Active users remained relatively stable, starting at 503K and ending at 358K.
Wellhub (Gympass) did not generate any revenue during this period. However, the app maintained a consistent download rate, starting at 92.8K and ending at 51.1K. Active users demonstrated strong engagement, peaking at 1.16M in late January and gradually decreasing to 1.1M by the end of March.
My Diary - Daily Diary Journal had modest weekly revenue, peaking at $349 in early January and showing minor fluctuations throughout the quarter. Downloads saw a significant spike in mid-February with 61.8K, before stabilizing around 55K by the end of March. Active users showed a steady increase, starting at 201K and rising to 217K.
ShutEye®: Sleep Tracker recorded a notable rise in weekly revenue, starting at $3.6K in early January and peaking at $29.2K in mid-February. Downloads followed a similar pattern, beginning at 20.9K and peaking at 63.5K in early January before settling around 19.6K by the end of March. Active users mirrored this trend, starting at 26.9K and rising to 43.1K by the quarter's end.
These insights are derived from Sensor Tower's data, offering a comprehensive view of the wellness app market in Brazil for Q1 2024. For more detailed analytics and insights, visit Sensor Tower.
