Top 5 Apparel Apps on Android in Norway Q2 2024

In the second quarter of 2024, the top 5 apparel apps on the Android platform in Norway displayed diverse performance trends in terms of downloads and weekly active users (WAU). Here’s a detailed look at how each app fared during this period, according to Sensor Tower data.

Zalando – online fashion store saw a steady decline in downloads, starting from approximately 1.2K in early April and dropping to around 776 by the end of June. Despite this, the app maintained a relatively stable number of weekly active users, peaking at about 41.9K in the final week of June.

SHEIN-Shopping Online experienced fluctuations in downloads, with numbers ranging from 933 to 1.3K throughout the quarter. The app's weekly active users remained relatively consistent, ending the quarter with around 22.5K users.

H&M - we love fashion demonstrated a mixed trend in downloads, peaking at 1K in early June but later dropping to 666 by the end of the month. On the other hand, weekly active users showed a positive trend, increasing from approximately 29K in early April to 32.1K by the end of June.

Zara had a relatively stable download rate, with a noticeable spike to 434 in the last week of June. Weekly active users for the app also showed a slight increase, reaching around 4K towards the end of the quarter.

CIDER - Clothing & Fashion experienced a gradual increase in downloads, starting at 216 in early April and peaking at 320 in late May. The app’s weekly active users saw a modest rise, ending the quarter with about 2.6K users.

For more detailed insights and data, visit Sensor Tower.