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The second quarter of 2024 presented interesting dynamics in the performance of the top finance applications on the Android platform in Egypt. Here’s a closer look at the trends observed for the top five apps: InstaPay Egypt, Halan: Lending, BNPL, Payments, Mashreq Egypt, myfawry, and اورنچ كاش.
InstaPay Egypt experienced a consistent level of weekly downloads, peaking at approximately 133K in the first week of April and maintaining a strong presence throughout the quarter. Weekly active users for InstaPay Egypt showed some fluctuation but ended strong, increasing from around 1.4M to nearly 1.7M by the end of June.
Halan: Lending, BNPL, Payments showed an upward trend in weekly downloads, starting from 74K and peaking at over 108K in mid-June. Active users also saw a positive trend, growing from approximately 208K to 245K over the quarter.
Mashreq Egypt witnessed impressive growth in weekly downloads, with a notable peak of 98K in the last week of June. The app's active users followed a similar trend, rising from 73K at the beginning of the quarter to nearly 292K by the end.
myfawry maintained a steady rate of weekly downloads, hovering around 33K to 50K. The active users saw slight fluctuations but remained relatively stable, ending the quarter at around 453K.
Finally, اورنچ كاش displayed a stable download rate, with a minor peak of around 43K in mid-May. The app’s active users remained consistent, averaging around 70K to 78K throughout the quarter.
For more detailed insights and data trends, visit Sensor Tower.