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In the second quarter of 2024, the insurance app market on Android in Brazil showcased notable performance metrics. The data, sourced from Sensor Tower, reveals interesting trends in downloads and weekly active users, although revenue figures remained largely unreported for these apps.
AVA Fortune Life saw a significant surge in downloads, starting with 151K in the week of May 27 and peaking at nearly 263K in the following week. However, its weekly active user data was not available, and revenue remained zero throughout the quarter.
Porto: Seguros, Cartão virtual experienced a steady increase in downloads, culminating at around 26K in the final week of June. Weekly active users also showed impressive figures, consistently hovering around 400K, with a peak of 424K in the week of June 10. Despite this engagement, revenue data was not reported.
Bradesco Seguros maintained a stable download rate, with numbers fluctuating between 14K and 21K. Active users showed a slight increase towards mid-June, peaking at approximately 156K. Similar to the other apps, revenue figures were not available.
Unimed Nacional had a relatively steady download trend, ranging from 15K to 22K. Weekly active users demonstrated consistent engagement, averaging around 100K, with a slight peak at 107K in mid-June. No revenue data was reported for this app.
Unimed SP - Clientes experienced a moderate download range between 9K and 17K. Active users remained steady, averaging around 70K throughout the quarter. Revenue data was not available for this app as well.
For more detailed insights into the performance of these apps and others, visit Sensor Tower.