State of AI Apps Report 2025 is Live!
In Q2 2024, the top 5 insurance apps on the Android platform in the United Kingdom showcased varied performance metrics in terms of downloads and active users. Here’s a detailed look at their trends, highlighting data from Sensor Tower.
Hastings Direct Insurance experienced a consistent increase in weekly downloads, starting at around 10.6K in early April and peaking at approximately 11.7K in mid-June. Weekly active users also saw a steady growth, beginning at 23.4K and reaching nearly 25K by the end of the quarter.
Admiral Insurance showed a slightly fluctuating download trend, with numbers ranging from 4.7K to 6.6K. Active users maintained a relatively stable range, beginning at 37.2K and ending at about 36.6K, indicating a loyal user base despite minor variations.
Cuvva had a stable download rate, averaging around 4.5K weekly downloads, with a slight peak at 5.1K in early June. Active users demonstrated similar stability, fluctuating between 8.3K and 9.2K, suggesting consistent user engagement throughout the quarter.
MyAviva recorded weekly downloads ranging from 3.4K to 4.6K, with a notable increase in early June. Active user figures remained steady, starting at 12.4K and reaching a high of 12.9K in mid-June, before settling at 12K by quarter-end.
Confused.com experienced a varied download trend, with numbers peaking at 3.9K in late April but dropping to around 1K by mid-June. Despite these fluctuations, the app managed to maintain a presence in the competitive market.
For a deeper dive into these insights and more detailed data, visit Sensor Tower.