State of AI Apps Report 2025 is Live!
The second quarter of 2024 showcased interesting trends in the performance of the top insurance applications on the Android platform in Mexico. Here’s a closer look at the performance metrics of the leading apps in this category.
Afore SURA had a notable quarter with downloads peaking at 31K in the week of April 22. Weekly active users ranged from 100K to 120K, with the highest activity observed in early April. Despite the fluctuations, the app maintained a consistent user base throughout the quarter.
Soy Cliente GNP also showed steady performance, with downloads fluctuating between 4K and 5K per week. Active users hovered around 16K, peaking at approximately 17K in the final week of June, demonstrating a stable user engagement.
Rastreator: Seguros Auto&Moto experienced varying download numbers, with a significant spike to 4.2K in mid-May. Weekly active users remained strong, ranging from 41K to nearly 50K, with the highest activity recorded at the end of June.
BBVA SOS - Asistencia de Auto saw a consistent increase in downloads, reaching a peak of 3.7K in the last week of June. Active users were fairly stable, fluctuating between 15K and 18K, with notable increases in late April and June.
QMóvil had a steady performance with downloads mostly around 2.5K weekly, peaking at 3.1K in the final week of June. Active users ranged from 6.6K to 8K, with a noticeable uptick towards the quarter's end.
These insights are derived from Sensor Tower’s data, offering a comprehensive view of the insurance app market in Mexico. For more detailed analysis, visit Sensor Tower.