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In the second quarter of 2024, the Brazilian Android shopping app market saw notable performances from SHEIN-Shopping Online, Shopee: 9.9 Super Shopping Day, Mercado Libre: Compras online, Amazon Shopping, and Magalu: loja e compras online. The data, sourced from Sensor Tower, highlights trends in downloads, revenue, and weekly active users (WAU).
SHEIN-Shopping Online saw a remarkable increase in downloads, starting at around 478K in early April and reaching a peak of approximately 902K in late May. The app maintained strong weekly active user engagement, growing from about 11.9M to over 13M by the end of June.
Shopee: 9.9 Super Shopping Day experienced stable download numbers, fluctuating around the 500K to 600K range, with a peak of approximately 719K in late May. The app also had consistently high weekly active users, starting at around 25.7M and peaking at 27M in early June.
Mercado Libre: Compras online showed a steady increase in downloads, peaking at around 752K in late May. The app's weekly active users saw significant growth, with numbers rising from about 16.9M in early April to approximately 18.9M in late May.
Amazon Shopping reported modest revenue, peaking at around $61K in mid-May. Downloads remained relatively stable, with a significant spike to approximately 886K in late June. Weekly active users showed a steady trend, maintaining around 3.9M to 4.2M throughout the quarter.
Magalu: loja e compras online had fluctuating download numbers, peaking at around 395K in early June. Weekly active users saw a decline from approximately 4.5M in early April to around 3.8M by the end of June.
For more detailed insights, visit Sensor Tower.