2026 State of Mobile is Live!

During Q2 2024, the top five consumer finance applications in Brazil demonstrated diverse trends in downloads, revenue, and weekly active users. Here are the detailed performances of these leading apps:
Mobills - Budget Planner saw a varied revenue pattern, peaking at around $28K in the first week of April and experiencing fluctuations throughout the quarter, ending with approximately $24K in the last week of June. Downloads showed an overall upward trend, starting at 18.9K in early April and peaking at 22.3K by the end of June. Weekly active users fluctuated throughout the quarter, starting at 115.6K and ending at 104K.
Organizze Budget Planner experienced an increase in revenue mid-quarter, peaking at about $18.7K in early May, and settled at approximately $8.3K by the end of June. Downloads showed a slight decline, starting at 9.6K in early April and ending at 6.8K in the last week of June. Weekly active users remained relatively stable, fluctuating between 48.5K and 43.1K throughout the quarter.
Splitwise experienced a steady increase in revenue, peaking at roughly $5.8K in the first week of June. Downloads fluctuated, starting at 6.7K in early April and ending at 4.6K in the last week of June. Weekly active users saw minor fluctuations, starting at 25.4K in early April and ending at 22.3K by the end of June.
Minhas Finanças - Despesas showed a significant increase in revenue, peaking at around $3.6K in mid-June. Downloads fluctuated, starting at 8.1K in early April and declining to 4.9K by the end of June. Weekly active users also saw a general decline, starting at 65.3K and ending at 53.7K.
Me Poupe! had relatively stable revenue, peaking at about $966 in mid-May and ending at approximately $704 in the last week of June. Downloads saw a downward trend, starting at 2K in early April and declining to 269 by the end of June.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower's website.