2026 State of Mobile is Live!

In the second quarter of 2024, the top 5 insurance applications in Italy showed varied performance metrics across downloads and weekly active users.
UnipolSai Assicurazioni had a consistent download trend, starting at around 9K in early April and peaking at approximately 13.6K in the last week of May. The weekly active users for the app also saw a steady rise, beginning at 15.3K and reaching up to 20K by mid-June.
Alleanza experienced a significant surge in downloads, notably jumping from 2.4K at the end of April to a high of 35K in the week of May 20.
MyGenerali maintained a relatively steady download rate, fluctuating between 7.8K and 10.4K throughout the quarter. The app's weekly active users showed minor fluctuations, maintaining an average of around 17K to 18K users.
Prima Assicurazioni had stable download numbers, with figures hovering around 7.5K to 8.7K. Weekly active users for Prima Assicurazioni were more dynamic, starting at 21.7K and reaching a peak of 25.4K by mid-June.
Intesa Sanpaolo Assicurazioni showed moderate download activity, ranging from 5.6K to 7.7K. The app's weekly active users started strong at 30K and peaked at 34K in the week of June 10.
These performance insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.