Q2 2024 Performance of Top Merge Games on Unified Platform

Merge gaming continues to captivate mobile audiences, and the second quarter of 2024 has seen varied performances across the board for the top five Merge Games on the unified platform. Sensor Tower provides us with the latest data to understand how these games are faring in terms of downloads, revenue, and active users.

Gossip Harbor®: Merge & Story saw a peak in downloads during the first week of May with over 1M, before settling to around 513K by the end of June. Weekly active users showed a promising increase from roughly 7.5K to over 10.5K in the same period.

Travel Town - Merge Adventure, another fan favorite, experienced its highest number of weekly downloads at the beginning of April, reaching over 1K, but saw a decline to 258 by late June. Active users peaked at 5.7K in late April but experienced a slight drop to 4.9K by the quarter's end.

For Seaside Escape®: Merge & Story, downloads remained fairly consistent, ranging between 300 and 484 throughout the quarter. Weekly active users saw a gradual increase, starting at around 1.8K and climbing to approximately 2.4K.

Merge Mansion showed modest numbers with downloads fluctuating dramatically, peaking at 54 in mid-April but dropping to single digits towards the end of June. Active users, however, followed a downward trend from 4.5K to 3.3K.

Lastly, Merge Hotel Empire－Design Game began the quarter with a strong 1.6K downloads in the first week of April but saw a sharp decline to nearly zero mid-quarter, with a slight recovery to 25 by the quarter's end. Active users mirrored this trend, starting at 3.9K and decreasing to just above 2K.

While revenue figures for some games were on the lower side, with games like Merge Mansion and Merge Hotel Empire－Design Game earning under USD 20 in certain weeks, the focus remains on the engagement metrics. Downloads and weekly active users have shown that the merge genre keeps a steady base of dedicated players, with spikes in engagement that hint at a genre that is still very much alive on the unified platform.

For more in-depth insights into the performance of these and other mobile games, Sensor Tower's comprehensive data and analysis tools are the go-to resources for industry professionals and enthusiasts alike.