2026 State of Mobile is Live!

During the third quarter of 2024, the top apparel apps on Android in Poland showcased diverse trends in downloads and active users, based on data from Sensor Tower.
SHEIN-Shopping Online saw a fluctuating pattern in downloads, starting strong at 38K in early July, dipping mid-quarter, and ending with around 27K in late September. Meanwhile, its weekly active users remained robust, peaking at approximately 808K in early July before stabilizing around 750K towards the end of the quarter.
Zalando – online fashion store experienced a steady decline in downloads from 23K in July to around 21K by the end of September. However, the app's active user base showed an upward trend, reaching about 554K by the end of the quarter, indicating strong user engagement despite the drop in new downloads.
efootwear - online fashion demonstrated a notable increase in downloads, starting with 15K in early July and climbing to nearly 30K by the end of September. Its weekly active users mirrored this positive trend, growing from 94K to over 113K during the same period.
MOHITO - zakupy online also saw a significant rise in downloads, beginning at 11K in July and peaking at 23K in late September. The app's active users showed consistent growth, ending the quarter with about 249K users.
H&M - we love fashion had a varied performance, with downloads fluctuating between 8K and 13K throughout the quarter. Despite this, the app's active user base strengthened, starting at 257K and reaching approximately 295K by the quarter's end.
For more detailed insights into these trends, visit Sensor Tower.