We’ve acquired Playliner!
In the third quarter of 2024, the dating app market in Kenya showed varied performance trends among the top five apps on the Android platform. Data from Sensor Tower reveals key insights into downloads, revenue, and active user metrics for these applications.
Tinder Dating App: Chat & Date experienced a stable revenue trend, peaking at about $1.7K in the last week of September. Downloads saw a significant rise towards the end of the quarter, reaching approximately 7.7K in the final week. However, active users showed a slight decrease from 61.6K to 55K over the quarter.
Bumble Dating App: Meet & Date recorded a steady weekly revenue, with a peak of $627 in early August. Download numbers fluctuated, with a noticeable dip in late August but recovering to 2.5K by the end of September. Active users initially increased, reaching a high of 119.1K in mid-September, before settling at 100.3K by the quarter's close.
SOYO-Live Chat &Make Friends demonstrated a positive revenue trajectory, culminating in $905 in the last week of September. Downloads varied, with a late-quarter surge to 29.2K. Active users grew from 63.9K at the start of July to 89.5K by the end of September, showing a consistent upward trend.
BuzzCast - Live Video Chat App saw increasing revenue, reaching $592 at the end of the quarter. Downloads gradually increased, peaking at 2.3K in late September. Active user numbers also rose, starting from 3.6K in early July and reaching 6.9K by the end of the quarter.
AfroIntroductions: Afro Dating maintained a relatively stable revenue pattern, with a peak of $361 in early July. Download figures were highest in the last week of the quarter, at 7.7K. Active users showed a slight increase, ending the quarter at 11.1K.
For more detailed insights into these trends, Sensor Tower provides comprehensive data and analysis to understand the dynamics of the app market in Kenya.