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In the third quarter of 2024, the Android platform in Nigeria witnessed notable activity in the entertainment app category. The data, sourced from Sensor Tower, highlights the performance dynamics of the top five apps in this space, providing insights into trends in downloads, revenue, and active user metrics.
DramaBox - Stream Drama Shorts from STORYMATRIX showed a fluctuating pattern in weekly downloads, starting at about 49.3K in early July and dipping to 20.8K by the end of the month, before stabilizing around 33.2K by the end of September. Revenue for this app started strong at approximately $2.7K in July, dipped to $1.8K in early August, and climbed back to $2.4K by the end of September. Active user numbers were robust, peaking at 204.2K in the final week of the quarter.
ReelShort - Short Movie & TV from NewLeaf Publishing experienced a varied download landscape, beginning with 30.3K downloads in early July, dropping mid-quarter, and recovering to end September at 26.2K. Revenue remained relatively stable, ranging from $835 to $1.1K throughout the quarter, with a slight increase towards the end. Active users grew steadily, reaching 230.4K by the last week of September.
ShortMax - Watch Dramas & Show saw significant fluctuations in downloads, with a peak of 58.6K in late July and a low of 9.1K in early September. Revenue was modest, starting at $443 in early July and ending at $819 by the end of September. The app maintained a stable active user base, closing the quarter with approximately 144.8K users.
Sereal+ - Stream Short Dramas showed a marked increase in downloads early in the quarter, peaking at 13.5K in mid-July, before decreasing to 3.3K by the end of September. Revenue was relatively low, fluctuating between $175 and $752, with a decrease as the quarter progressed. Active users reflected a similar trend, starting at 2.1K in early July and climbing to 8.8K by the end of September.
GoodShort - Movies & Dramas had a modest presence in the Nigerian market, with downloads peaking at 6.3K in late August. Revenue showed little variation, staying between $238 and $487 throughout the quarter. Active users experienced a steady increase, reaching 36.3K by the end of September.
For more detailed insights and data, visit Sensor Tower's platform to explore the full range of analytics for these applications.