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In the third quarter of 2024, the entertainment app landscape on Android in South Africa showcased notable activity, with significant trends in weekly downloads, revenue, and active users. Below, we delve into the performance of the top five apps, based on data from Sensor Tower.
Showmax maintained a robust presence with weekly downloads ranging from 37.3K to 63.5K. Active users experienced a consistent rise, growing from 525K to approximately 923K by the end of September.
Netflix saw weekly downloads fluctuate between 37K and 62.2K. Active users displayed a stable pattern, peaking at around 840K before settling at 818K by the end of the quarter.
ShortMax - Watch Dramas & Show exhibited varied download numbers, peaking at 88.5K in early August before dropping to 22K by quarter's end. Weekly revenue remained steady, averaging around $10K, while active users increased from 86.5K to 159K.
Viu: Dramas, TV Shows & Movies maintained a steady download rate, reaching a high of 51K in the final week. Revenue fluctuated modestly, with a high of $3.8K, and active users grew from 439K to approximately 532K.
DramaBox - Stream Drama Shorts experienced a steady flow of downloads, peaking at 39.4K in early September. Revenue showed a declining trend, closing the quarter at about $15.6K. Active users peaked at 156K before stabilizing around 134K.
For more detailed insights into app performance across various regions and platforms, explore Sensor Tower's comprehensive analytics.