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In the third quarter of 2024, the finance app landscape in Mexico on the Android platform showcased significant activity, with BBVA México, Mercado Pago: cuenta digital, DiDi Finanzas: Rápido y seguro, Nubank: conta, cartão e mais, and Banco Azteca leading the charts. Here's a closer look at their performance based on data from Sensor Tower.
BBVA México saw a dynamic trend in weekly downloads, peaking at around 197K in late August, while maintaining a robust base of active users, fluctuating between 8.0M and 8.7M throughout the quarter.
For Mercado Pago: cuenta digital, weekly downloads showed a progressive increase, reaching approximately 172K by late September. Active user numbers also climbed steadily, culminating in about 4.4M by the end of the quarter.
DiDi Finanzas: Rápido y seguro experienced a consistent rise in both downloads and active users. Downloads peaked at roughly 152K in the last week of September, and active users grew to over 2.1M during the same period.
Nubank: conta, cartão e mais demonstrated a stable download pattern, with numbers hovering around the 130K mark throughout the quarter. Active users showed a gradual increase, reaching approximately 2.9M by the end of September.
Lastly, Banco Azteca maintained a steady download rate, with figures ranging from 97K to 127K per week. The active user base saw fluctuations but ended the quarter with about 3.8M users.
These insights provide a glimpse into the competitive finance app sector in Mexico for Q3 2024. For more detailed analytics and trends, visit Sensor Tower.