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In the third quarter of 2024, the insurance app landscape on Android in New Zealand presented varied download trends, reflecting user engagement and interest in the sector. According to Sensor Tower data, here's a closer look at the performance of the top five insurance applications.
My Southern Cross from Southern Cross Health Society showed a consistent download pattern, starting the quarter with around 657 downloads and ending with approximately 481 downloads. The app experienced a slight decline over the quarter, indicating stable user interest.
AMI Insurance, released by IAG NZ, maintained a moderate download rate throughout the quarter. Weekly downloads fluctuated slightly, beginning at 329 and closing the quarter at approximately 271 downloads, showing a gentle downward trend.
State Insurance, another offering by IAG NZ, had a similar pattern, with downloads starting at 368 and ending the quarter at 266. The app saw some ups and downs but generally maintained a consistent level of interest.
my nib NZ by nib nz limited exhibited a more varied download pattern, starting with a higher number of 644 downloads and experiencing sharp fluctuations, including a peak of 441 downloads in mid-August before settling at 96 downloads by the end of September.
Cover-More Travel Insurance from Cover-More Insurance Services Pty. Ltd. saw a notable increase in downloads over the quarter. Starting with 86 downloads, the app showed a steady upward trend, peaking at 216 downloads in late September, indicating growing user interest.
These download patterns provide insight into the engagement and reach of these insurance apps in New Zealand. For more detailed insights and analysis, you can explore the data further on Sensor Tower's platform.