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AI Insights · Timothy · October 2024
Top 5 Android Insurance Apps in Turkey Q3 2024 Performance Overview
Explore the performance trends of the top 5 insurance apps on Android in Turkey during Q3 2024, with insights on downloads and active users.
In the third quarter of 2024, the insurance app market in Turkey saw varied performance across the top five Android applications. These insights, derived from Sensor Tower data, provide a closer look at trends in downloads and active user engagement.
Allianz'ım from Allianz Sigorta A.S. experienced fluctuations in weekly downloads, starting the quarter strong with over 14K downloads and peaking at nearly 16.1K at the end of July. However, numbers dipped to around 7.4K in mid-September before climbing back to over 11K by the end of the quarter. The app maintained a steady base of active users, hovering around 35K to 37K in early July, but faced a gradual decline to approximately 29K by late September.
AHE Mobil, published by Anadolu Hayat Emeklilik A.S., showcased a consistent download pattern with peaks near 12K in early August and late September. Active users consistently hovered between 67K and 76K, indicating strong user retention throughout the quarter.
In contrast, Garanti BBVA Emeklilik Mobile faced a downturn in downloads, dropping from about 9.3K in early July to a low of 4.6K in early September, before recovering slightly to nearly 7K by the end of September. Active user numbers reflected a similar trend, decreasing from over 15K to approximately 11.5K, before ending the quarter with a modest rise to about 13.3K.
AgeSA Mobil showed a peak in downloads at the start of August with over 11K, followed by a decline to around 4.3K in late September. Active users remained relatively stable, mostly ranging from 32K to 40K, demonstrating consistent engagement despite fluctuating downloads.
Finally, Aksigorta saw a varied download pattern, starting with around 7.9K in early July, dipping mid-quarter, and then recovering to reach approximately 8.7K by the end of September. The app's active user base showed an upward trend, starting at about 50.8K and reaching over 54.8K in early September, before slightly declining to approximately 48.8K at the close of the quarter.
For more detailed insights and analysis, visit Sensor Tower's platform.
