Top 5 Beauty Retail Apps on iOS in Sweden Q3 2024

In the third quarter of 2024, the performance of the top beauty retail applications on the iOS platform in Sweden demonstrated diverse trends, reflecting the dynamic nature of the beauty retail landscape. According to data from Sensor Tower, these apps exhibited varying patterns in weekly downloads and active user engagement.

Lyko saw a notable increase in weekly downloads throughout the quarter. Starting at approximately 2.6K downloads at the beginning of July, downloads peaked at 5.4K in mid-September before settling at 3.5K by the end of September. The app's weekly active users followed a similar upward trend, rising from around 40K to a peak of nearly 45K.

SEPHORA - Maquillage, Parfum experienced fluctuations in weekly downloads, with an initial high of 4.4K in early July and a dip to 2K by the end of September. Despite this, weekly active users showed a steady increase, climbing from 15.1K to just over 17.6K in early September before ending the quarter at approximately 15.2K.

Rituals Home & Body Cosmetics maintained a steady download rate for most of the quarter, with a significant spike to 5.4K downloads in early September. Weekly active users mirrored this trend, jumping from around 3.3K to 6.8K during the same period, before stabilizing at 4.7K by the quarter's close.

Lush Fresh Handmade Cosmetics had a relatively low and stable download rate throughout the quarter, averaging around 200 downloads weekly, with a slight increase to 290 in the final week of September. Active user numbers remained consistent, hovering around 250 to 350 users.

CHARLOTTE TILBURY experienced a decline in weekly downloads from 513 at the start of the quarter to just 18 by the end. Despite this, active users remained relatively stable, starting at 1.2K and ending at just over 1K.

For more detailed insights into the performance of these beauty retail apps, Sensor Tower provides comprehensive analytics to help understand market trends and user engagement patterns.