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In the third quarter of 2024, Ireland's top health and fitness apps exhibited diverse performance trends on a unified platform, combining both iOS and Android data. According to Sensor Tower, these apps showed varying patterns in weekly downloads, revenue, and active user engagement, providing a comprehensive overview of the market dynamics.
MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. maintained a consistent revenue stream, with weekly earnings fluctuating between $23K and $28K, peaking at $28.2K in the final week of September. The app's downloads hovered around 2.1K to 2.4K weekly, while active users saw a decline from approximately 133K at the start of July to about 120K by the end of the quarter.
Strava: Run, Bike, Hike by Strava, Inc. experienced a notable revenue peak in late July at $27.3K, followed by a gradual decline to around $19.3K by the end of September. Weekly downloads remained steady, ranging from 2.3K to 2.7K, while active users increased slightly, reaching nearly 65K by the quarter's end.
Fitbit: Health & Fitness, a product of Google, saw its revenue peak at $23.8K in early July before gradually declining to around $16.2K by September's close. Downloads showed a slight upward trend in August, with numbers ranging from 1.1K to 1.8K weekly. Active users fluctuated, peaking at around 89K in early September before settling at 80.3K by the end of the quarter.
Runna: Running Training Plans from RunBuddy demonstrated stable revenue figures, generally hovering between $13.4K and $15.6K. The app's downloads varied, with a notable peak of 1.5K in early August. Active users increased steadily throughout the quarter, reaching about 10.5K by the end of September.
Flo Period & Pregnancy Tracker, developed by FLO HEALTH UK LIMITED, exhibited a strong revenue increase in September, peaking at $17.8K. Downloads ranged from 1.8K to 2.6K, with a peak in mid-September. Active user numbers remained relatively stable, averaging around 81K throughout the quarter.
For a deeper dive into these trends and more detailed insights, head over to Sensor Tower's platform.