Top 5 Apparel Apps on Android in Australia, Q4 2024

In the fourth quarter of 2024, the Australian Android app market saw various trends among the top five apparel applications. This analysis, based on Sensor Tower data, highlights key performance metrics such as downloads and active users.

SHEIN-Shopping Online maintained a robust presence with weekly downloads peaking at around 19.8K in late October. Despite a dip in early December, downloads rose again to 16.5K by the end of the quarter. Active users fluctuated, starting at 1M and ending the quarter slightly lower at 870K.

adidas: Shop Shoes & Clothing experienced significant fluctuations in downloads, reaching a high of 8.1K in early November. Active users also rose, peaking at approximately 18.5K in mid-December.

THE ICONIC – Fashion Shopping saw a notable increase in downloads mid-quarter, with numbers climbing to 4.1K in mid-November. Active users grew steadily, peaking at nearly 67K in early December before dropping slightly by the end of the quarter.

Nike: Shoes, Apparel & Stories demonstrated an upward trend in downloads, reaching a high of 4.3K in late November. Active users increased significantly, peaking at over 31K in early December.

UNIQLO AU showed a steady increase in downloads, with a peak of 3.5K in late November. Active users also rose, reaching over 62K in early December.

These insights provide a snapshot of the competitive landscape for apparel apps in Australia, showcasing varied user engagement and download patterns. For more detailed insights, visit Sensor Tower's platform.