Top 5 Apparel Apps on Android in Denmark: Q4 2024 Performance

The fourth quarter of 2024 saw notable trends in Denmark's top apparel apps on the Android platform, with data sourced from Sensor Tower. Here's a closer look at how these apps performed.

SHEIN-Shopping Online experienced a decline in weekly downloads, starting from approximately 3.4K in early October and dropping to around 1.1K by the end of December. Meanwhile, its weekly active users fluctuated, beginning at about 94.5K and ending the quarter at 76.5K.

Zalando – online fashion store showed a varied download pattern, with a peak of 2.5K downloads in late November. Active users peaked at approximately 159.4K in the same period, before settling at around 107K by the end of the quarter.

UNIQLO - LifeWear saw a significant increase in downloads in early December, hitting a high of 2.5K, before dropping back to 648 by the end of the month. Active users mirrored this trend, peaking at 3.1K in December.

H&M had a stable performance in downloads, with numbers ranging between 500 and 1.5K. Its active user base remained fairly consistent, averaging around 30K throughout the quarter.

Finally, Boozt observed a peak in downloads of 1.6K in late November. Active users rose to over 15.5K in early December before tapering off to 10.8K by the end of the quarter.

For more detailed insights and trends, explore the data available on Sensor Tower.