In the fourth quarter of 2024, the SHEIN-Shopping Online app showed fluctuating weekly downloads. Starting at around 6.4K downloads, the numbers increased to a peak of approximately 11.9K by the end of October but gradually declined to 3.9K by the end of December. The app maintained a steady base of weekly active users, ranging from 130K to 197K throughout the quarter.

The ABOUT YOU Outlet app experienced a modest start with downloads ranging from 631 to a peak of 1.8K in mid-November. Active users were recorded at 2.7K by the year's end.

Zalando – online fashion store saw consistent weekly downloads, peaking at 1.3K in late November before tapering off to 657 by the end of December. Active users exhibited a stable trend, with figures between 74K and 99K.

For eobuwie- online fashion, downloads showed variability, peaking at 1.7K in late November. Active user numbers decreased over the quarter, starting at 16.5K and falling to 6.5K.

Lastly, the ABOUT YOU Online Fashion Shop app's downloads were highest at 890 in mid-November, with active users fluctuating from 45K to 62K.

These insights are based on data from Sensor Tower, where more detailed analytics can be accessed.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Quarter Summary