Top Beauty Retail Apps on Android in Brazil Q4 2024

In the fourth quarter of 2024, the beauty retail sector on Android in Brazil saw significant activity, with several key apps demonstrating varied performance across downloads and active users. Here's a closer look at the top five beauty retail apps based on Sensor Tower data.

O Boticário from Grupo Boticário maintained consistent weekly downloads, peaking at approximately 153K in late October. Notably, active users fluctuated, starting at 2.5M at the beginning of the quarter, with a decline to about 1.5M by the end of December.

Natura: Perfumes e Cosméticos experienced a peak in downloads of around 174K in late November. Active users saw a rise to 2.8M in the same period, before tapering off to 1.4M by the end of the quarter.

For Época Cosméticos & Perfumaria, downloads surged to approximately 109K in late November. The app's active user base also grew, reaching over 1M before stabilizing around 512K at the quarter's close.

Beleza na Web: Cosméticos saw a moderate increase in downloads, peaking at over 41K in mid-November. Active users increased to around 789K by late November, before decreasing to about 413K.

Lastly, SEPHORA: Maquiagem e Perfumes showed a download peak of 34K in early November, while active users rose to 331K by late November, declining to 189K by the end of December.

These insights, sourced from Sensor Tower, illustrate the dynamic nature of the beauty retail app market in Brazil on Android, highlighting shifts in user engagement and app popularity throughout the quarter. For more detailed insights, visit Sensor Tower.