2026 State of Mobile is Live!

In the fourth quarter of 2024, the Romanian Android consumer finance app market showcased notable trends, as captured by Sensor Tower data.
Revolut: Spend, Save, Trade maintained a strong presence with weekly downloads ranging from approximately 21.5K to 34.6K. The app's active user base fluctuated slightly, peaking at about 3.7M early in the quarter and ending with around 3.5M users.
BT Pay saw weekly downloads oscillate between 9.4K and 20K. Active users showed an increase, beginning at 2.5M and reaching a high of 2.8M before settling at 2.5M by the quarter's end.
Salt Bank experienced a spike in downloads mid-December, climbing to over 42K from earlier lows of approximately 5.8K. Active users increased significantly towards the end of the quarter, rising from 140K to 183K.
Raiffeisen Smart Mobile maintained a relatively stable download rate, with numbers ranging from 9K to 16K. However, active users saw a decline, starting from 1.4M and concluding at 1.1M.
George Romania had a decrease in downloads, falling from 12.8K to 3.4K by the end of the year. Active users showed a similar trend, decreasing from 1.1M to just over 1M.
For more detailed insights into these trends, visit Sensor Tower's platform for comprehensive analytics.