In the fourth quarter of 2024, the top shopping applications on the Android platform in Kenya showed varied performance trends. Here's a detailed look at the download and active user metrics for these apps, as reported by Sensor Tower.

Alibaba.com - B2B marketplace experienced a significant increase in weekly downloads, starting at 21.6K and peaking at 54.5K in early December. The app maintained a robust user base, with weekly active users ranging from 682K to 860K.

JUMIA Online Shopping saw its downloads fluctuate, beginning at 25.8K and reaching a high of 38.7K by late October. Active users steadily hovered around 1.7M to 2.3M, showcasing substantial engagement.

Kilimall - Affordable Shopping started the quarter with 21.9K downloads, peaking at 35.1K in late October. The active user count showed a peak of 1.1M, with a slight decrease towards the end of the quarter.

Naivas Online-Saves you Money had a varied download pattern, with a peak of 24.4K in late October. Active users increased from 27.5K to 66.2K by early December, indicating growing interest.

Okolea Extra showed a remarkable rise in downloads, starting at 3.4K and hitting 52.4K by the end of December. Active users also increased significantly, reaching 66.6K.

These insights into the app performances in Kenya highlight the dynamic nature of the shopping app market. For more detailed analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Android

Downloads

Quarter Summary