Top 5 Apparel Apps on Android in Belgium: Q1 2025 Performance

In the first quarter of 2025, the top apparel applications on the Android platform in Belgium displayed varied performance trends, as analyzed by Sensor Tower. Here's a closer look at their weekly downloads and active user statistics.

SHEIN-Shopping Online enjoyed a steady increase in weekly downloads, starting from around 6.1K and reaching a peak of approximately 9K by the end of March. The app also maintained a robust weekly active user base, growing from 153K to over 173K throughout the quarter.

Zalando – online fashion store saw a notable decrease in downloads, beginning with 4.4K and dropping to about 2.5K by the end of March. However, weekly active users remained relatively stable, fluctuating between 128K and 145K, with a slight increase towards the end of the quarter.

C&A Fashion Online Shop experienced a resurgence in downloads towards the end of the quarter, climbing from 2.3K to 3.8K. Active users showed a positive trend as well, rising from 14.5K to approximately 16.1K.

ONLY STORES downloads showed a declining trend, starting at 2.5K and decreasing to about 1.5K. Active users also saw a decrease initially but rebounded slightly towards the end of March, reaching around 17.6K.

H&M recorded a downward trend in downloads early in the quarter, beginning at 3.2K and decreasing to 1.2K, before a slight recovery to 1.6K at the end of March. Active users followed a similar pattern, starting at 69.5K and dipping to 49.9K before climbing back up to 58.7K.

For more detailed insights and data, visit Sensor Tower.