In the first quarter of 2025, the top apparel applications on the Android platform in Hungary showcased varied performance trends, according to data from Sensor Tower.

SHEIN-Shopping Online maintained a steady growth in weekly downloads, starting the quarter at 7K and peaking at 8.8K by the end of March. Active users fluctuated around 800K, with a noticeable dip to 735K in the final week.

ABOUT YOU Outlet experienced an upward trend in downloads, beginning at 5.2K and reaching 7.7K towards the end of the quarter. Active user numbers showed a strong increase, climbing from 45K to 73K.

myKiK - Magyarország displayed varying download numbers, with a high of 7.4K in January and a low of 3K in mid-March. Despite fluctuations, the app maintained consistent user engagement.

Zalando – online fashion store saw a decrease in downloads from 7.7K to 3K over the quarter. However, active users increased significantly from 102K to 154K, indicating strong user retention.

ABOUT YOU Online Fashion Shop demonstrated a rise in both downloads and active users. Downloads increased from 1.2K to 3.6K, while active users grew from 137K to over 204K.

These insights provide a snapshot of the competitive landscape for apparel apps in Hungary, with more detailed analysis available through Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Android

Downloads

Quarter Summary