AI Insights · Timothy · April 2025
Top 5 Apparel Apps on Android in Sweden: Q1 2025 Performance
Explore the download and active user trends for the top apparel apps in Sweden on Android during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top apparel applications on the Android platform in Sweden showed varied performance in terms of downloads and active users, as reported by Sensor Tower.
SHEIN-Shopping Online experienced a fluctuating trend in weekly downloads, starting at 3.7K and peaking at 4.2K mid-quarter. The app concluded the quarter with approximately 3.6K downloads. Active users began at 299K, with a notable increase to 339K by the end of March.
Zalando – online fashion store saw its weekly downloads fluctuate, beginning at 1.8K, peaking at 2.4K in early January, and ending the quarter at 1.7K. Active user numbers started at 112K and increased to 126K by the end of the quarter.
H&M downloads showed a slight decline initially, starting at 1.2K, dropping to 921, and then recovering to 1.2K by the end of March. Active users fluctuated, starting at 66K and ending at 71K, with some mid-quarter dips.
UNIQLO - LifeWear had a varied download trend, beginning at 586, peaking at 1.2K by the end of March. Active users started at 3.1K, peaking at 4.4K in mid-March, before dropping to 1.7K at the quarter's close.
Your Look for less Sverige downloads began at 415, increased to 1.3K in early February, and concluded the quarter at 645.
For more detailed insights and data, visit Sensor Tower's platform.
