In the first quarter of 2025, the top insurance applications on Android in Brazil demonstrated varied performance trends. According to Sensor Tower data, these apps showed significant activity in terms of downloads and active users.

Honda Serviços Financeiros experienced notable growth in weekly downloads, particularly in March, where they peaked at approximately 73K during the week of March 17. The app maintained a robust base of weekly active users, ranging from 969K to 1.27M, with a peak in the week of March 10.

Tele Sena observed a decline in weekly downloads from January's high of 48K to a low of 13K in early March, before rebounding to 29K by the end of the quarter. Weekly active users started at 618K, dipped in February, and climbed back to over 621K by late March.

Bradesco Seguros showed consistent download trends, with numbers ranging from 17K to 28K. Active users fluctuated between 352K and 543K, with a notable peak in early January.

Porto: Seguros, Cartão e Bank maintained steady weekly downloads, averaging around 21K to 24K. The app's active user base was quite strong, starting at 1.23M and reaching up to 1.44M by early January.

Finally, Unimed Nacional saw an upward trend in weekly downloads, starting at 12K and increasing to 26K by the end of March. Active users showed a consistent increase, from 248K in December to 370K in March.

These insights from Sensor Tower highlight the dynamic nature of the insurance app market in Brazil, showcasing varying patterns in user engagement and app adoption throughout Q1 2025.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Android

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