State of AI Apps Report 2025 is Live!
In the first quarter of 2025, the top insurance applications on the Android platform in Portugal demonstrated varied performance trends across downloads, revenue, and active user engagement.
MyFidelidade from Fidelidade Seguros showed a consistent download rate, with numbers ranging between 4K and 5K weekly. Active user engagement saw fluctuations, starting at around 41K and peaking at approximately 46.2K by the end of March.
Generali Tranquilidade exhibited a notable increase in downloads during the quarter, reaching a high of 5.1K in mid-March. Active users also saw an increase, rising to over 12K in the same period.
Médis experienced a steady download trend, with weekly numbers hovering around 1.1K. Active users showed a declining trend, starting from over 14K and ending the quarter at approximately 9.2K.
For MyAegonSantander, downloads showed a slight increase, peaking at 1.6K in early February. However, data on active users was not available for this app.
Fidelidade MySavings maintained a moderate download rate, with numbers generally under 1K weekly, except for a peak of 1.5K in late January.
These insights, based on Sensor Tower data, provide a snapshot of the competitive landscape in the insurance app market in Portugal. For more detailed analytics and trends, visit Sensor Tower's platform.