In the first quarter of 2025, the top apparel apps on the iOS platform in Turkey displayed varied performance trends. Based on data from Sensor Tower, here’s a closer look at their weekly downloads and active user metrics.

Trendyolmilla started the quarter with 26K downloads, experiencing a peak of approximately 86.6K in mid-March. The app's weekly active users showed a steady increase, reaching around 2.5M in early March.

ZARA maintained a consistent download rate, starting at 47K and stabilizing around 20K by the end of the quarter. Weekly active users fluctuated, with a slight decrease from 908K at the start to approximately 606K by the end of March.

For DeFacto - Clothing & Shopping, downloads began at 26K, with a notable high of 33.7K in late January. Active users peaked at 686K in January before settling around 491K at the quarter's close.

FLO AYAKKABI saw its downloads peak at 25.5K in January, before dropping to 9.6K by March's end. Active users showed an upward trend, peaking at 736K in mid-March.

Lastly, BERSHKA had downloads starting at 29.6K, with a decline to about 10.8K at quarter’s end. Active users increased from 401K to 383K over the same period.

These insights provide a snapshot of the dynamic market landscape for apparel apps in Turkey. For more detailed analytics, visit Sensor Tower.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: March 2025

Downloads

Quarter Summary