In the first quarter of 2025, the performance of the leading consumer finance apps on iOS in Turkey showed significant variations in downloads and active users.

Garanti BBVA Mobile experienced fluctuating weekly downloads, peaking at approximately 66K in late March. Active users began at 5.7M and saw a slight increase to around 5.9M mid-quarter, before ending at 5.5M.

Akbank Mobile saw a notable spike in downloads, hitting 90K in mid-March. Active users remained relatively stable, starting at 4.6M and experiencing minor fluctuations throughout the quarter.

Yapı Kredi Mobile showed a consistent trend in downloads, reaching a high of 59K in early March. Active users started at 4.9M, peaked at 5.2M in February, and closed the quarter at 4.8M.

Ziraat Mobil experienced a steady decline in downloads from 47K in January to 27K by the end of March. Active users were robust, fluctuating around 7.7M, ending the quarter at 7.2M.

İşCep downloads were stable, with a slight peak of 33K in March. Active users showed a slight increase from 4.6M to 4.7M mid-March, then declined to 4.4M by the end of the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic nature of app engagement in Turkey's consumer finance sector. For more detailed analytics, visit Sensor Tower's website.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

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