Top 5 Personal Finance Apps on iOS in Italy: Q1 2025

In the first quarter of 2025, the landscape of personal finance apps on iOS in Italy showcased diverse trends in downloads, revenue, and active users. Let's delve into the performance of the top five apps in this category.

Splitwise displayed a notable increase in weekly revenue, peaking at approximately $1K in mid-February. Downloads fluctuated, with a significant rise to 6.9K in early March. Active users showed a recovery from a low of 269K in early February to over 326K by the end of March.

Money manager, expense tracker from Orange Dog experienced a steady revenue stream, with weekly figures hovering around $200. Downloads gradually decreased throughout the quarter, settling at around 2.8K. Active users remained stable, ending the quarter at approximately 63K.

Monefy: Money Tracker from Reflective Technologies saw revenue grow steadily, reaching $749 in early March. Weekly downloads fluctuated, closing the quarter at around 1.2K, while active users maintained a consistent range, peaking at over 6K.

Splid – Split group bills recorded modest revenue, with a peak of $115 at the start of the quarter. Downloads ranged from 800 to 1K, and active users displayed a slight decline, ending March at about 13K.

Wallet - Daily Budget & Profit saw a substantial revenue increase, hitting $933 by mid-March. Downloads varied, with a peak of 1K in mid-March, while active users rose to over 23K towards the end of the quarter.

These insights, sourced from Sensor Tower, reveal the dynamic nature of personal finance apps in Italy. For more detailed analytics, explore Sensor Tower's platform.