2026 State of Mobile is Live!

In the first quarter of 2025, Пятёрочка: доставка продуктов saw a consistent performance in weekly downloads, peaking at approximately 91.4K in late March. Active users also increased steadily, reaching around 5.6M by the end of the quarter.
Озон: онлайн интернет-магазин maintained a stable download rate, with numbers fluctuating between 61.5K and 73.2K. The app's weekly active users showed a slight increase, stabilizing at about 12.3M.
Магнит: акции и доставка experienced a varied download trend, with a notable peak of 82.7K in early March. The app’s active users demonstrated a gradual rise, reaching approximately 4.3M by the quarter's end.
WILDBERRIES displayed a downward trend in downloads, with figures reaching as low as 50.7K. However, active users remained robust, hovering around 14.3M.
Lastly, Gold Apple: beauty store saw its downloads peak at 90K in early March, while active users increased, peaking at over 3M.
These insights are based on data provided by Sensor Tower, which offers a deeper dive into app performance metrics.