In the first quarter of 2025, the top 5 apparel apps in Germany showed varied performance trends on the unified platform. Here's a closer look at their weekly downloads and active user metrics, according to Sensor Tower.

SHEIN - Shopping Online experienced a consistent increase in weekly downloads, peaking at approximately 90K in mid-March. The app's active users also saw a substantial rise from 4.4M at the start of the year to over 5.7M by the end of March.

Zalando – Online fashion maintained steady download numbers, averaging around 35K to 45K weekly. Active users initially fluctuated but ended the quarter with an increase, reaching about 4.6M.

Takko Friends saw a notable spike in downloads towards the end of March, with numbers jumping to over 72K. Active users also surged, increasing from about 522K at the beginning of the quarter to nearly 1M by the end.

H&M experienced a slight decline in downloads during February, but numbers recovered with a peak of 33K in early March. The active user base showed resilience, maintaining a strong presence with nearly 3M users.

ZARA had relatively stable download figures, averaging around 20K weekly. Active users showed some fluctuation but stabilized at approximately 719K by the end of March.

For more detailed insights and comprehensive data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Quarter Summary