In the first quarter of 2025, the top five apparel apps in Turkey showed varying trends in downloads and active user engagement, as highlighted by Sensor Tower data.

Trendyolmilla saw significant fluctuations in weekly downloads, peaking at around 193K in mid-March. Active users climbed from approximately 4.5M at the start of the quarter to just over 6M in early March, before settling at 4.7M by the end.

FLO AYAKKABI experienced a steady decline in downloads, starting at around 72K and dropping to 38K by the end of March. Active users followed a similar trend, starting at 2.8M and ending at 2.6M.

DeFacto - Clothing & Shopping maintained a steady download rate initially, with a peak of 86K in late January. However, downloads eventually decreased to 33K by the end of the quarter. Active users peaked at 2.6M in late January but fell to 1.8M by March’s end.

ZARA downloads began at 95K, saw a dip in early January, and stabilized around 43K. Active users fluctuated, starting at 1.7M and closing the quarter at 1.1M.

Koton:Giyim Alışveriş Sitesi demonstrated growth in downloads, peaking at 57K in mid-March. Active users increased from 330K to over 520K by the end of the quarter.

These insights reveal dynamic engagement trends across the leading apparel apps in Turkey, with more detailed analytics available through Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Quarter Summary