State of AI Apps Report 2025 is Live!
AI Insights · Timothy · April 2025
Top 5 Dating Apps in Kenya: Q1 2025 Performance
A look at the performance of the top 5 dating apps in Kenya for Q1 2025, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2025, Kenya's dating app market saw varied performances among the top five players. Here's a look at how these apps fared:
SOYO: Meet & Chat Party from Haflla HK Limited experienced a peak in weekly revenue of approximately $2.2K in early February, with a gradual decline to $1.3K by the end of March. Downloads began at around 21K in early January, tapering off to about 16K by the end of the quarter. Active users started strong at 61K, fluctuating throughout the quarter and ending at approximately 60K.
BIBO - Friends, Chat, Call, also by Haflla HK Limited, showed a significant increase in weekly downloads, reaching over 22K in mid-February. Revenue rose steadily from $80 in January to nearly $900 by the end of March. Active users grew from 1.6K in January to over 32K by the quarter's end.
Amigo - Chat & Video Party from cat happy saw a surge in downloads early in the quarter, peaking at over 26K in mid-January. However, by the end of March, downloads dropped significantly to just 59. Revenue showed a declining trend, starting at $344 and falling to $27 by the end of the quarter. Active users peaked at over 42K in early March but decreased to around 21K by the end of the quarter.
Dating and Chat - iHappy from ihappydate maintained a relatively stable download rate, finishing the quarter with around 11.5K downloads. Revenue remained low, fluctuating around the $20 to $30 range. Active users saw a consistent increase, reaching over 77K by the end of March.
Finally, the Tinder Dating App: Chat & Date by Tinder LLC showed strong revenue generation, consistently above $3.8K weekly, with a peak of $4.5K in early March. Downloads remained steady, peaking at over 10K in early January. Active users peaked at over 122K by mid-March, maintaining strong engagement throughout the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further. The dating app market in Kenya continues to be dynamic, with each platform experiencing unique trends in user engagement and revenue generation.
