In the first quarter of 2025, the top delivered meal kits and specialty foods apps in the UK showcased varied performance trends according to Sensor Tower's data.

HelloFresh: Meal Kit Delivery experienced a decline in weekly downloads, starting at 16.2K and dropping to 9.4K by the end of March. However, weekly active users remained robust, peaking at approximately 363K in early February before settling at around 326K.

Gousto saw a gradual decrease in downloads, from 15K at the beginning of the quarter to 8.2K in the last week. Despite this, their weekly active users were strong, reaching over 328K in early March, although there was a slight dip to 274K by the end of the quarter.

For Vivino: Drink The Right Wine, weekly revenue fluctuated, peaking at $7.9K in the first week of January and stabilizing around $3.7K by the end of March. Downloads were relatively stable, averaging around 2.5K, while active users decreased from 112K to 53K during the quarter.

Laithwaites Wine UK had an unusual spike in downloads, notably reaching 15.1K in late February before dropping to 760 by the end of March. Active user data was not available.

Lastly, Green Chef: Healthy Recipes experienced a gradual decline in downloads from 2.2K to 1.3K. Active users peaked at 13.6K in late January, then decreased to 8.9K by the end of March.

For more insights and detailed data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Revenue

Quarter Summary